Arena Animation Dilsukhnagar, creative multimedia college of fine arts, Creative Multimedia Events

Growing importance of Animation, Graphics and Illustrations in the Medical arena.

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Image Credits: trinityanimation.com

The use of Animation and graphics is extending beyond the conventional fields of media and entertainment – film making, gaming and advertising. For years, Animation and multimedia have been used to tell stories, convey messages and entertain. Today, Animation is also being used to educate, research, simulate and more. It is making inroads into areas such as Science and Technology, Retail, Infrastructure, Manufacturing and Healthcare. A range of Animation techniques – 2D, 3D, 4D and Flash combined with advances in technology are driving new applications for animation, even as “Medical” is emerging as one of the fastest growing verticals of the animation market globally.

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This was highlighted during a presentation made during the 21st Anniversary Celebrations of Creative Multimedia Group held on 20th July, 2019 at Ravindra Bharathi. (Creative Multimedia Group runs the best animation college Hyderabad can be proud of.)  The presentation was made by Dr. Neeraj Raj, a pioneering expert in Multimedia + Animation and a distinguished speaker at several national and International forums on Digital Medical Education. He holds the distinction of setting up Andhra Pradesh’s first Multimedia Studio and one of the first Animation companies in India. An accomplished artist, his cartoons have been published in leading publications and exhibited at the World Humour Conference.

Dr. Neeraj graduated as Best Outgoing Student from Osmania Medical College and went on to establish “Medisys”, the first and largest ever MOOC for Medicine offering over 150 SmarTeach Online courses. He also set up the first ever Virtual Medical University offering PG, diploma and CME courses and is the proud recipient of the “Vaidyashree Award” for outstanding contributions to medical education. Eminently qualified to hold forth on medical animation, Dr. Neeraj was invited as a special guest for the celebrations, during which he delivered an in-depth presentation on how this emerging discipline is taking shape.

Dr. Neeraj Raj is at the forefront of the medical animation revolution in India, having established Immertive Pvt. Ltd., an enterprise specializing in creating immersive experiences in healthcare using Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies. Stating that Animation is no more just about entertainment, he said: specializations such as Medical Animation are gaining ground as distinct verticals and helping expand the animation sector in India and across the world. In fact, the time is not far away when we will see every animation institute in Hyderabad and India imparting special courses in medical animation.

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Image Credits: medium.com

Offering an immersive learning experience for animation students of Creative Multimedia, India’s most sought-after digital media catalyst, Dr. Neeraj screened a series of animation films showing the practical benefits of medical animation and stating: “To put it simply, medical animation has made it easier to explain/articulate things that were not possible earlier.” The animation films screened by Dr. Neeraj offered an easy-to-understand and crystal clear view of how medicines work inside the body, how surgical procedures are done and how the brain reacts to different stimuli and other physiological changes.

Elaborating on the growing role of Animation in healthcare, he said: “Hitherto a niche area, medical animation is now gaining increasing importance with the advent of new-age, game-changing enterprises in the healthcare space.

Globally, some of the major companies in the medical animation space include Immertive Pvt. Ltd. (India), INVIVO Communications (Canada), Random42 Scientific Communication (U.K.), Animated Biomedical Productions (Australia), AXS Studio (Canada) and a clutch of US companies such as Hybrid Medical Animation, Ghost Productions, Scientific Animations, Radius Digital Science, Nucleus Medical Media, Visible Body, Elara Systems, XVIVO Scientific Animation, Blausen Medical Communications, Trinsic Medical Animation and Viscira. (Source: https://www.marketsandmarkets.com/Market-Reports/medical-animation-market-223188473.html)

These companies are testing the limits and leveraging the practicality of animation for various purposes including: educating patients, making audio-video demonstrations – simulating a medical device or action of a drug on the body, cellular/molecular animation, emergency medical care education, surgical training, forensic reconstruction and more.

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Image Credits: YouTube.com

Specifically, the therapeutic areas where medical animation is being used include: Cardiology, Dental, Gastroenterology, Gynaecology, Neurology, Ophthalmology, Oncology, Orthopaedics and Plastic Surgery. Medical Animation in being used by many players across the healthcare eco-system including hospitals, medical device manufacturers, medical academies, life science companies, medico-legal firms, forensic departments and insurance companies.

Medical Animation is benefiting modern healthcare immensely. Though intended for different audiences, it is most commonly used as an instructional/educational tool for medical professionals and patients.

Art and science have combined and complemented each other to enable medical animation. In collaboration with medical experts, 3D Animation Artists and Medical Illustrators are bringing their knowledge of human anatomy, colour, light and matter to create medical animation. While continuous advancements in technology have helped shape CG (Computer Graphic), the combined effect of these developments is evident in visual communication across industries and verticals including medicine. The foundation for medical animation is medical illustration which is an industry-recognized specialization in numerous colleges around the world: The Department of Art for Medicine at the John Hopkins Medical School, U.S.A. is a popular example.

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Image Credits: clinicaltrials

With rising adoption of medical animation by healthcare and pharmaceutical companies; influx of start-ups; expansion of the pharmaceutical and medical devices industries and rising population and lifestyle diseases coupled with the growing number of surgeries across the world, the medical animation market is expected to touch USD 301.3 Million by the year 2021, growing at a CAGR of 20.8% during the forecast period 2016 – 2021.

Current trends and future projections indicate that Medical Animation is expanding rapidly and is poised for a bigger presence as the sector throws up a plethora of attractive job opportunities. Medical Illustration and Medical Animation are in-demand skills with great scope for growth due to the dearth of trained talent. Being a fast-growing, sunrise sector, Medical Animation makes for a promising career pathway. And pursuing an industry-recognized animation degree course in India is the best way to get started.

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Arena Animation Dilsukhnagar, Visual Arts

Visual Effects sector, egged on by the mother of necessity, to emerge a safe career haven for aspiring artists.

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Image Credits – thearmageddontimes.com

One of the most powerful enablers of film making in this technologically advanced digital era is Visual Effects (VFX). It’s a magic wand that film makers are wielding brilliantly to craft stunning, out-of-the screen cinematic experiences. And it’s been happening since ages, (though the VFX basics remain the same) in a slightly crude or elementary fashion compared to modern day special effects wizardry. From the use of miniature models in the early 1900s, to the advent of computer-generated imagery (CGI) in the 1990s, and other advancements such as motion-capture (mocap) and animatronics along the way, VFX has helped stretch the scope of film making vastly.

Traditionally, Hollywood has been a super power in film making and the driving force behind the global media and entertainment industry’s growth. And it’s no secret that the VFX sector is growing rapidly on the back of demand from mainstream Hollywood films helmed by creative film makers who understand the impact of special effects on storytelling. Christopher Nolan, James Cameron, Michael Bay, Peter Jackson and Steven Spielberg are some of the prominent film directors credited with extensively using special effects in their films and popularizing the craft. VFX is growing bigger every year as more and more filmmakers exploit its creative power to dramatize the visual narrative.

As per an online report, there are about 30 VFX-based Hollywood films slated for release this year (From September to December 2019): Star Wars – Episode IX, The Goldfinch, Frozen II, Terminator: Dark Fate, Zombieland: Double Tap, Zeroville, Artemis Fowl, 3 from Hell, Spies in Disguise, Motherless Brooklyn, Downtown Abbey, Sonic the Hedgehog and Ford v. Ferrari to name a few. And these are in addition to a bunch of 3 dozen odd films which have already hit the screens this year (From January till August) and hundreds of Indian, Chinese, Japanese, Korean, Spanish and other language films and television serials/Netflix series based on VFX which are in the making and scheduled for a 2019-2020 release/premiere worldwide.

Apart from cinema, gaming is another major accelerator for VFX. Every year, scores of new games are being introduced in the market to cater to the burgeoning demand. The line-up for this year’s gaming releases is impressive to say the least. The entertainment world is waiting with bated breath as the biggest names in the business rollout brand new games and fresh editions of existing games from their creative pipeline. Many of these games are expected to be launched during various upcoming gaming events across the world such as EGX Berlin (November 1-3), SIGGRAPH Asia (November 17-20), India Game Developer Conference-2019 and GDC 2020 (March 16-20) to name a few.

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Image Credits: pundschus.com

Is it only movies and gaming that are fuelling VFX? Certainly not! Advertising is another major area where Visual Effects is being used to tell unforgettable stories. Be it an explosion, a car chase, an adorable CG character or a sublime utopian world, VFX is creating it all for film makers and enabling stories that engage, enlighten and enthral. The Vodafone ZooZoo commercial, Happydent City Lights television commercial, MTS Internet Baby Ad Campaign, the KitKat Dancing Babies Ad Campaign and the Kawasaki KB 100 morphing advertisement in the late 1900s are some of the best examples in Indian advertising history where VFX was used to stunning effect.

Apart from films, gaming, and advertising, Visual Effects are also being used increasingly in creating high value, mission-critical presentations, videos and other promotional material for companies across industries and verticals including education, engineering, healthcare, hospitality, infrastructure and real estate, manufacturing, science and technology, research and e-commerce to name a few. All of these are adding momentum to the VFX engine as it picks up speed and races towards projected revenues of USD 23,854 million in the year 2025. From the days when people were curious to know what is vfx to this exciting era of digital media and entertainment, VFX has come a long, long way.

What’s evident is the fact that, as VFX is growing bigger every day, more film makers, game crafters, ad builders and promo builders in addition to other new users are make it an indispensable tool for everything from business to entertainment and education. And this is great news as more VFX studios are required to execute the work which in turn means more jobs will be created and artists can look forward to thriving careers. As technology is evolving, Visual Effects is expanding in scope to include many specializations. Some of the popular roles in VFX include Motion Graphics Artist, Digital FX Animator, Visual FX Artist, Compositor, Roto Artist, Matte Painter, 3D Compositor, Audio-Video Editor, Match-moving Artist, Digital FX Artist and DI & Colour Grading Artist apart from talent required for many other integral tasks such as Simulation FX, Motion Capture, 3D Scanning, Character & Creature Animation, Concept Art, and Previs/Pre-Visualization which also require specialized VFX effects skills.

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The growing use of VFX in cinema, gaming, advertising and other sectors/industries is triggering a spurt in demand for special effects training academies such as Dilsukhnagar Arena which have been doing phenomenal work in the field since 1998. The academy has trained outstanding VFX artists, many of whom are working with top CG studios, have been honoured with the coveted Oscar for their contributions to the award-winning Hollywood film ‘The Jungle Book’ and collaborated on many other popular Hollywood blockbusters such as Captain Marvel and more. At Dilsukhnagar Arena institute, the emphasis is on enhancing employability: by creating an enabling environment, extending prompt learning support, facilitating experiential learning and selflessly travelling the extra mile to ensure that students rise to their potential and achieve their career goals.

This learner-oriented, industry-specific approach to VFX training is the key to helping the global digital media and entertainment business cope with the surge in demand for readily employable talent. The industry needs more such competent institutes which can deliver the best VFX training in India and across locations around the world. As cutting-edge technology driven by innovation – the mother of necessity evolves to meet the emerging needs of creative film makers who are pushing the boundaries of storytelling, VFX is becoming indispensable to the craft, even as new roles are being created and more talent is being recruited. Exceptional talent passionate about building careers in Animation and VFX can confidently step in to the exciting world and enjoy a secure and rewarding future even as the industry expands.

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Arena Animation Dilsukhnagar, creative multimedia college of fine arts, Creative Multimedia Events

CREATIVE MULTIMEDIA GROUP 21ST ANNIVERSARY CELEBRATIONS on Thursday, the 18th of July, 2019.

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It’s time to rock it. We are ringing in our 21st anniversary with a mega extravaganza on Thursday, the 18th of July, 2019 [8:30 AM to 5:00 PM] at Ravindrabharathi Kala Bhavan, Hyderabad. Add your energy to the celebrations and pump up the excitement! We are counting you in. #ArenaAnimationDilsukhnagar #21st #Anniversarycelebrations.

Contact us for any details: 040 2404 2343.

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