Arena Animation Dilsukhnagar, creative multimedia college of fine arts, Creative Multimedia Events

Growing importance of Animation, Graphics and Illustrations in the Medical arena.

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Image Credits: trinityanimation.com

The use of Animation and graphics is extending beyond the conventional fields of media and entertainment – film making, gaming and advertising. For years, Animation and multimedia have been used to tell stories, convey messages and entertain. Today, Animation is also being used to educate, research, simulate and more. It is making inroads into areas such as Science and Technology, Retail, Infrastructure, Manufacturing and Healthcare. A range of Animation techniques – 2D, 3D, 4D and Flash combined with advances in technology are driving new applications for animation, even as “Medical” is emerging as one of the fastest growing verticals of the animation market globally.

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This was highlighted during a presentation made during the 21st Anniversary Celebrations of Creative Multimedia Group held on 20th July, 2019 at Ravindra Bharathi. (Creative Multimedia Group runs the best animation college Hyderabad can be proud of.)  The presentation was made by Dr. Neeraj Raj, a pioneering expert in Multimedia + Animation and a distinguished speaker at several national and International forums on Digital Medical Education. He holds the distinction of setting up Andhra Pradesh’s first Multimedia Studio and one of the first Animation companies in India. An accomplished artist, his cartoons have been published in leading publications and exhibited at the World Humour Conference.

Dr. Neeraj graduated as Best Outgoing Student from Osmania Medical College and went on to establish “Medisys”, the first and largest ever MOOC for Medicine offering over 150 SmarTeach Online courses. He also set up the first ever Virtual Medical University offering PG, diploma and CME courses and is the proud recipient of the “Vaidyashree Award” for outstanding contributions to medical education. Eminently qualified to hold forth on medical animation, Dr. Neeraj was invited as a special guest for the celebrations, during which he delivered an in-depth presentation on how this emerging discipline is taking shape.

Dr. Neeraj Raj is at the forefront of the medical animation revolution in India, having established Immertive Pvt. Ltd., an enterprise specializing in creating immersive experiences in healthcare using Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies. Stating that Animation is no more just about entertainment, he said: specializations such as Medical Animation are gaining ground as distinct verticals and helping expand the animation sector in India and across the world. In fact, the time is not far away when we will see every animation institute in Hyderabad and India imparting special courses in medical animation.

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Image Credits: medium.com

Offering an immersive learning experience for animation students of Creative Multimedia, India’s most sought-after digital media catalyst, Dr. Neeraj screened a series of animation films showing the practical benefits of medical animation and stating: “To put it simply, medical animation has made it easier to explain/articulate things that were not possible earlier.” The animation films screened by Dr. Neeraj offered an easy-to-understand and crystal clear view of how medicines work inside the body, how surgical procedures are done and how the brain reacts to different stimuli and other physiological changes.

Elaborating on the growing role of Animation in healthcare, he said: “Hitherto a niche area, medical animation is now gaining increasing importance with the advent of new-age, game-changing enterprises in the healthcare space.

Globally, some of the major companies in the medical animation space include Immertive Pvt. Ltd. (India), INVIVO Communications (Canada), Random42 Scientific Communication (U.K.), Animated Biomedical Productions (Australia), AXS Studio (Canada) and a clutch of US companies such as Hybrid Medical Animation, Ghost Productions, Scientific Animations, Radius Digital Science, Nucleus Medical Media, Visible Body, Elara Systems, XVIVO Scientific Animation, Blausen Medical Communications, Trinsic Medical Animation and Viscira. (Source: https://www.marketsandmarkets.com/Market-Reports/medical-animation-market-223188473.html)

These companies are testing the limits and leveraging the practicality of animation for various purposes including: educating patients, making audio-video demonstrations – simulating a medical device or action of a drug on the body, cellular/molecular animation, emergency medical care education, surgical training, forensic reconstruction and more.

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Image Credits: YouTube.com

Specifically, the therapeutic areas where medical animation is being used include: Cardiology, Dental, Gastroenterology, Gynaecology, Neurology, Ophthalmology, Oncology, Orthopaedics and Plastic Surgery. Medical Animation in being used by many players across the healthcare eco-system including hospitals, medical device manufacturers, medical academies, life science companies, medico-legal firms, forensic departments and insurance companies.

Medical Animation is benefiting modern healthcare immensely. Though intended for different audiences, it is most commonly used as an instructional/educational tool for medical professionals and patients.

Art and science have combined and complemented each other to enable medical animation. In collaboration with medical experts, 3D Animation Artists and Medical Illustrators are bringing their knowledge of human anatomy, colour, light and matter to create medical animation. While continuous advancements in technology have helped shape CG (Computer Graphic), the combined effect of these developments is evident in visual communication across industries and verticals including medicine. The foundation for medical animation is medical illustration which is an industry-recognized specialization in numerous colleges around the world: The Department of Art for Medicine at the John Hopkins Medical School, U.S.A. is a popular example.

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Image Credits: clinicaltrials

With rising adoption of medical animation by healthcare and pharmaceutical companies; influx of start-ups; expansion of the pharmaceutical and medical devices industries and rising population and lifestyle diseases coupled with the growing number of surgeries across the world, the medical animation market is expected to touch USD 301.3 Million by the year 2021, growing at a CAGR of 20.8% during the forecast period 2016 – 2021.

Current trends and future projections indicate that Medical Animation is expanding rapidly and is poised for a bigger presence as the sector throws up a plethora of attractive job opportunities. Medical Illustration and Medical Animation are in-demand skills with great scope for growth due to the dearth of trained talent. Being a fast-growing, sunrise sector, Medical Animation makes for a promising career pathway. And pursuing an industry-recognized animation degree course in India is the best way to get started.

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Creative Multimedia Events

21 years of spirited career-building and nation-building.

India’s largest and best digital media education powerhouse celebrates its 21st anniversary.

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Ravindra Bharathi, the prestigious National Theatre, and the cultural showcase of Hyderabad wore a festive look with flowers, festoons and fandangles. As the warm rays of the morning sun bathed the campus in golden yellow, the first of the invitees started trooping in.

It was a beautiful Thursday morning on the 18th of July 2019. A huge, magnificent muggu (rangoli) in the form of the number ‘21’, splashed with rainbow colors and lined with fresh marigold blossoms, grass flakes and rose petals greeted guests at the expansive stairway to the entrance. The day was special: the 21st Anniversary day of Creative Multimedia Group, India’s most sought-after digital media career catalyst.

Creative Multimedia Group Anniversary Celebrations

Famed for enabling some of the biggest success stories in Digital Media and Entertainment, Creative Multimedia marked this important milestone with a spectacular extravaganza at Ravindra Bharathi. Accomplished professionals from academia, industry and government graced the celebrations, affording heightened importance to an annual attraction that’s now folklore in the digital media education space.

This is the flagship event of Creative Multimedia Group which includes Dilsukhnagar Arena and Creative Multimedia College of Fine Arts, two of the most sought-after names in creative art and digital media education in India. The event is aimed at affording fruitful opportunities for students to enrich themselves with precious domain knowledge and practical insights from industry leaders who grace the event. Creative Multimedia Group.

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Dr. T. Papireddy, Chairman – Telangana State Council of Higher Education (TSCHE) was the Chief Guest of the day while the Guests of Honour included Dr. Kavita Daryani Rao, Vice Chancellor – Jawaharlal Architecture and Fine Arts University (JNAFAU), Dr. Phani Sree Vagvala, Registrar – JNAFAU, Anil Pant, MD & CEO – APTECH, Dr. Neeraj Raj, Founder – Medisys, Praveen Kilaru – Production Head at Digital Domain, Binayak & Kaizar from Green Gold Animation, Srihari, Founder – Parrot Communications and Ganesh Kumar, Strategic UX Designer – Infosys.

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Dr. T. Papireddy, Chairman – Telangana State Council of Higher Education was the Chief Guest of the day. Congratulating the group on its 21st anniversary, he said that the flourishing $500 bn multimedia industry needs more such passionate training powerhouses as Creative Multimedia.

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Addressing students, Dr. Kavita Daryani Rao, Vice Chancellor of JNAFAU recalled that Creative Multimedia was the first to tie-up with the University for the Visual Art Degree Program. She complimented the group for its unquestionable strength and consistency in imparting industry-focused career programs for 21 years and wished the group more success in the years to come.

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Striking a chord with students, Mr. Anil Pant, MD & CEO of APTECH highlighted the prolific job opportunities in multimedia saying: “This is one sector which will never experience a recession due to the deep penetration of internet, explosive growth in mobile phones and advent of new content platforms.”

“Today, people across age groups, gender, social strata and region are consuming content. There is an audience for every genre of content and with spiralling demand, multimedia talent like you who are create that content will never be out of a job and will always enjoy job security.

Highlighting the surfeit of job opportunities in multimedia, Mr. Anil stated: “You guys (digital media students) attract multiple job opportunities. Many are in a comfortable position to tear up at least 2 job offers. Thankfully, you are not affected by the employment crisis facing fresh graduates in mainstream sectors like Engineering. Less than 15% of engineers today are getting jobs and the average starting salary of software engineers is very lower. Also, unlike software and related sectors where new skills are required to stay job-relevant due to rapid technology changes, the basic skills required in multimedia are the same, ensuring that talent will never go obsolete in this industry.”

While parents, for long, have preferred Engineering and other mainstream careers pathways to Multimedia which is not considered aspirational, rewarding and stable enough, Mr. Anil exclaimed: “Today, with the kind of prolific opportunities and demand for multimedia talent, I wish more parents would allow children to take up multimedia careers. This is the time. Collectively, across digital media and entertainment verticals, the industry needs more than 1,00,000 trained people today but is unable to meet demand. Too many jobs are being created but we just don’t have enough talent.”

Mr. Anil treated students to a screening of “Fattu Rap” – the latest promo of Arena Animation. Exhorting students to be proud of embracing a multimedia career, he said that India is has now emerged as a major destination for the biggest names in global media and entertainment. Commending the Founder and CEO of Creative Multimedia Group, Mr. Raja Sekhar Buggaveeti, he said: “Rajasekhar is the most passionate individual I’ve come across in the Multimedia training sector in India. Staying committed to Enhancing EmploymentTM for over two decades, producing 26,000 creative art professionals and facilitating jobs for them is no small achievement and I wish the government of Telengana recognizes his efforts.”

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Mr. Neeraj Raj, Founder of Immertive Pvt. Ltd., an enterprise specializing in creating immersive experiences in healthcare using Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies. Stating that Animation is no more just about entertainment, he said that specializations such as Medical Animation are gaining ground as distinct verticals and helping expand the animation sector.

Elaborated on the growing role of Animation in healthcare, he said: “Medical Animation is at the forefront of modern healthcare. Though intended for different audiences, it is most commonly used as an instructional/educational tool for medical professionals and patients. Offering an immersive experience, it shows how medicines work inside the body, how surgical procedures are done, how the brain reacts to different stimuli and other physiological changes.”

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Mr. Neeraj said that Medical Animation is growing bigger as AR, VR, MR and other emerging technologies are helping improve the quality of medical animation while enabling newer applications. As a result, the field is expanding fast and creating more job opportunities. He wrapped up his presentation with a thank you note and congratulated Creative Multimedia for maintaining its excellent placement record for twenty one long years.

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Praveen Kilaru, Production Head of Digital Domain made an enthralling presentation on his studio’s best works including such Hollywood movies as “Avengers: Infinity War”, “X-Men: Days of Future Past”, “Iron Man 3”, “Transformers: Dark of the Moon”, “The Fifth Element” and “The Jungle Book”. He congratulated Creative Multimedia on 21 years of leadership and said that the group’s placement initiative “Our Campus-Your Interviews” is the best by any animation and VFX academy in India which has helped scores of students win rewarding jobs at top studios and realize their career goals.

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Mr. Binayak and Mr. Kaizar from Green Gold Animation made a presentation on the evolution of the character Chhota Bheem and the behind-the-scenes of the stereoscopic 3D Animation film Kungfu Dhamaka. The team presented an elaborate AV on the creative and animation production process of the film, taking students on an educative journey through the production pipeline of a 3D animation film. The film was produced by Green Gold Animation and features the immensely popular character Chhota Bheem as the protagonist.

A team from Green Gold Animation comprising Binayak and Kaizar made a presentation on the evolution of the character Chhota Bheem and the behind-the-scenes of the stereoscopic 3D Animation film Kungfu Dhamaka. While Binayak is the director, Kaizar is the creative director of Kungfu Dhamaka. The film is about Bheem in the land of the dragon, attempting to rescue the emperor’s daughter from the clutches of the evil Zuhu, emerging victorious and earning the respect of the people. The film was produced by Green Gold Animation and features the immensely popular character Chhota Bheem as the protagonist. The team presented an elaborate AV on the creative and animation production process of the film, taking students on an educative journey through the production pipeline of a 3D animation film.

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Mr. Srihari – Founder of Parrot Communications, an established graphic design studio in Hyderabad inspired students with a short speech stating that multimedia is one of the most rewarding professions in the world

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Mr. Ganesh, Strategic UX Designer at Infosys held forth on the growing role of UX Design in today’s digital marketing era and said that an array of job opportunities are being created around UX Design. Stressing on the dearth of trained talent in the job market, he said that companies are willing to pay high salaries for trained UX Designers. Mr. Ganesh urged students doing Graphic and Web Design to consider training in UX Design as it is one of the most sought after skill sets attracting salaries upto INR 7 lakhs per annum for freshers.

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Creative Multimedia Founder & CEO Raja Sekhar Buggaveeti thanked everyone for joining the celebrations and making it a big success. Renewing his group’s commitment to Enhancing EmployabilityTM, he said that Creative Multimedia students are well placed to attract the best opportunities in the job market by virtue of the inspiring mentoring, world-class training resources and a ramified placement network dotted with the biggest animation, VFX, gaming and IT companies including  Prime Focus, Technicolor, Deluxe Digital, DQ Entertainments, EA, Green Gold Animation, MPC, Makuta, Firefly, Deloitte, Infosys, Microsoft, Amazon and TCS to name a few.

As a digital media education powerhouse, Creative Multimedia Group imparts outcome-driven Animation, VFX, Graphics + Web/UI-UX Design education through its institutions – ‘Dilsukhnagar Arena Animation Academy’ and ‘Creative Multimedia College of Fine Arts (CMCFA)’. Creative Multimedia Group is the proud winner of the Best Digital Media Academy Award and has shaped 26,000+ successful multimedia careers till date.

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Arena Animation Dilsukhnagar, creative multimedia college of fine arts, Creative Multimedia Events

CREATIVE MULTIMEDIA GROUP 21ST ANNIVERSARY CELEBRATIONS on Thursday, the 18th of July, 2019.

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It’s time to rock it. We are ringing in our 21st anniversary with a mega extravaganza on Thursday, the 18th of July, 2019 [8:30 AM to 5:00 PM] at Ravindrabharathi Kala Bhavan, Hyderabad. Add your energy to the celebrations and pump up the excitement! We are counting you in. #ArenaAnimationDilsukhnagar #21st #Anniversarycelebrations.

Contact us for any details: 040 2404 2343.

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