Visual Arts

VFX is going great guns with thrilling advancements in technology. And so are careers in this exciting space! Hyderabad is in the centre of action!

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Image Courtesy: VFX Industry News

Every now and then, filmmakers keep pushing Visual Effects (VFX) to new levels. Steven Spielberg toyed with VFX in the year 1993 to transport us into the astonishing world of ‘Jurassic Park’ – a live-action movie with living, breathing synthetic animals. The year 1999 saw the Wachowskis stun filmgoers with ‘The Matrix’ – the VFX thunderbolt that shook up Hollywood too. Cameron created history in 2009 with ‘Avatar’ – a VFX masterpiece featuring a spellbinding CG (Computer Generated) world populated by photo-realistic, CG characters. And most recently, Christopher Nolan broke new ground, creatively and scientifically, by visualizing realistic alien worlds with the VFX in the film ‘Interstellar’.

Exciting developments/advancements in CG technology and tools including Virtual Production, Performance Capture, VR (Virtual Reality) & AR (Augmented Reality), VFX Rapid Prototyping, Real-Time Tracking/Compositing and Image Processing, combined with the possibilities of creating photorealistic digital characters and younger versions of artists are allowing filmmakers to push the envelope of creativity and choreograph impossible visual spectacles. With more and more VFX films hitting the box-office bulls-eye, and with VFX being adopted increasingly as a high-impact visual communications enabler in industries outside media and entertainment, the demand for VFX professionals is soaring.

VFX is a highly promising career pathway for young creative talent, especially those passionate about film-making/gaming/advertising. With the horizons of VFX expanding, it is now perceived as an exciting career with excellent scope for professional growth. Students keen on careers in VFX would do well to undergo professional VFX training at a reputed institute. Formal training ensures that students benefit from the insights of industry-experienced faculty, vast learning resources such as labs and library and the opportunity to develop valuable and lifelong friendships with like-minded students who could well be one’s future peers in the industry. Importantly, institutes also facilitate campus placements.

Some of the biggest VFX & Animation studios which hire VFX artists include Moving Picture Company (MPC), Double Negative (DNEG), Industrial Light & Magic (ILM), WETA Digital, Sony Pictures Imageworks, and Prime Focus. Most of these studios deliver cutting-edge VFX work for world cinema and attract the brightest CG talent. Prime Focus, for instance, is a major VFX player with offices in cities across the world including India – at Hyderabad, Bangalore, Chennai, Chandigarh, Goa, Mumbai, Kolkata and Delhi. Prime Focus is amongst the largest recruiters of VFX talent in India, a country which is emerging as a cost-effective destination for VFX outsourcing.

As these are the best studios around, they tend to prefer the best CG talent, trained at the best VFX college. The quality of training, importantly the reputation of the college is a key consideration for recruiters when screening fresh VFX talent. Most of these large studios meet their talent requirements through campus drives. While the hiring criteria varies from studio to studio, employers typically tend to zero-in on candidates who are imaginative and have good creative skills, communication and team skills, keen eye for detail, flair for perfection, command over CG software and of course, passion.

Hyderabad is a great launch pad for VFX careers as the city has a thriving academy-industry eco-system. In fact, the city is home to DQ Entertainment – one of the largest animation studios in the world, Green Gold Animation – the biggest 2D animation company in India, and Creative Multimedia – India’s best and largest digital media academy. The local government is also nurturing a vibrant eco-system and encouraging entrepreneurs to drive growth of the AVCG (Animation, VFX, Gaming and Comics) industry and promote employment opportunities. All these factors are contributing to making Hyderabad the emerging hub for digital media and entertainment in India.

Since the industry needs trained talent, there are several digital media academies dotting the city. Career aspirants can choose from a range of short-term/long-term, degree/diploma courses offered by the best VFX training institutes in Hyderabad. The more experienced and passionate institutes ensure that the course is up to speed with advances in VFX, and in line with the needs and expectations of the industry. While the emphasis is on equipping students with productions skills so they are job-ready, these courses imparted by the reputed institutes allow students to gain in-depth knowledge of VFX apart from inspired them to become lifelong learners.

And as technology continues to evolve, VFX will grow bigger and bigger with more growth in job opportunities and greater scope for career progression. There are many technological developments in the pipeline of leading VFX studios. These developments can well shape the future of film making and create a more vibrant VFX eco-system with heightened demand for trained VFX artists across the globe.

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Awards

91st Academy Awards: 25 Submissions in Best Animated Feature category. Inspiration for budding artists to chase a career in animation

 

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Image Courtesy: Nerdist

The Oscars are indisputable, the most awaited film awards in the world. Every year, scores of films compete for the prestigious honour across categories. One of the most anticipated categories at the Oscars, however, is the ‘Best Animated Feature’. Ever since this category was included in the Academy Awards in 2001, a total of 74 animated films have competed for the honour, while 18 films have won the coveted award. These films are benchmarks and the result of passionate efforts by world-class CG artists from top animation training institutes in the world.

The Academy Award for Best Animated Feature is given each year for animated films, defined by the Academy as a film with a running time of more than 40 minutes in which characters’ performances are created using a frame-by-frame technique, a significant number of the major characters are animated, and animation figures in no less than 75 percent of the running time.

Until 2001, the Academy didn’t have a regular Oscar for animated features as there were too few films produced to justify consideration. Instead, the Academy occasionally bestowed special Oscars for exceptional productions, usually for Walt Disney Pictures, such as for Snow White and the Seven Dwarfs in 1938, and Toy Story in 1996. Prior to the creation of the award, only one animated film was nominated for Best Picture: 1991’s Beauty and the Beast, also by Walt Disney Pictures.

By 2001, the increase of animation film releases was significant enough for the academy to reconsider. The Academy Award for Best Animated Feature was first given out at the 74th Academy Awards, held on March 24, 2002. The Academy included a rule stating that the award would not be presented in a year in which fewer than eight eligible films opened in theatres. If there are sixteen or more films submitted for the category, the winner is voted from a shortlist of five films, otherwise, there will only be three films on the shortlist. Additionally, eight eligible animated features must have been theatrically released in Los Angeles County within the calendar year for this category to be activated.

These are the films which won the Oscar in the Best Animated Feature so far: Shrek (2001), Spirited Away (2002), Finding Nemo (2003), The Incredibles (2004), Wallace & Gromit: The Curse of The Were-rabbit (2005), Happy Feet (2006), Ratatouille (2007), Wall-E (2008), UP (2009), Toy Story 3 (2010), Rango (2011), Brave (2012), Frozen (2013), Big Hero 6 (2014), Inside Out (2015), Zootopia (2016), Coco (2017) and of course Spider-Man: Into the Spider-Verse (2018). The year in brackets denotes the year in which the film was produced. For 2001, 2003-2008 and 2010 Oscars, there were only 3 nominations in this category, while all other years so far had five nominations. From 2001, thanks to recognition for Animation films at the Oscars, the preference for Animation as a career seems to have gained momentum, triggering improved demand for animation courses across the world.

Oscars 2019 had the entire animation fraternity waiting with bated breath as five exceptionally well-made animated films, ‘Incredibles 2’, ‘Ralph Breaks the Internet’, ‘Isle of Dogs’, ‘Mirai’ and ‘Spider-Man: Into the Spider-Verse’ were nominated for the prestigious awards. The glitzy awards ceremony was held at the Dolby Theater, Los Angeles, California on 24th February 2019. Beating other nominees, ‘Spider-Man: Into the Spider-Verse’ won the Oscar for Best Animated Feature at the 91st Academy Awards. Here’s a peek into the five films that made the cut (nominations) for Oscars-2019.

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Image Courtesy: GeekTyrant

 Incredibles 2, produced by Pixar, is a sequel to The Incredibles (2004). The story follows the Parr family as they try to restore the public’s trust in superheroes while balancing their family life, only to combat a new foe who seeks to turn the populace against all superheroes. Incredibles 2 released on June 15, 2018, and received praise for its animation. The film grossed over $1.2 billion worldwide, making it the 2nd highest-grossing animated film. Incredibles 2 was named by the National Board of Review as the Best Animated Film of 2018. The film was nominated for Best Animated Feature Film at the 76th Golden Globe Awards and 91st Academy Awards.

Vanyaland

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Ralph Breaks the Internet produced by Walt Disney Animation Studios (sequel to Wreck-It Ralph), is Disney’s 57th feature-length animated film about Ralph and Vanellope who become friends, six years after the events of “Wreck-It Ralph,” and discover a wi-fi router in their arcade, leading them into a new adventure. The film was directed by Rich Moore and Phil Johnston. It released on November 21, 2018, grossing over $514 million worldwide, and receiving positive reviews for its animation. The film was nominated for Best Animated Feature at the 24th Critics’ Choice Awards, 76th Golden Globe Awards and 91st Academy Awards.

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Image Courtesy: nwasianweekly.com

 

The Isle of Dogs is a 2018 stop-motion-animated science-fiction comedy-drama film directed by Wes Anderson. Set in a dystopian near-future Japan, the story follows a young boy searching for his dog after the species is banished to an island following the outbreak of a canine flu. Produced by Indian Paintbrush and American Empirical Pictures, in association with Studio Babelsberg, the film won the Silver Bear for Best Director at the 68th Berlin International Film Festival. The film grossed over $64 million worldwide and received nominations for Best Animated Feature Film and Best Original Score at the 76th Golden Globe Awards and the 91st Academy Awards.

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Mirai, which literally means ‘Future of the Future’ is a 2018 Japanese animated adventure fantasy film written and directed by Mamoru Hosoda and produced by Studio Chizu. It released in Japan on July 20, 2018. The film was nominated for Best Animated Feature Film at the 76th Golden Globe Awards, Best Animated Feature at the 24th Critics’ Choice Awards and Best Animated Feature at the 91st Academy Awards; it is the sixth anime film, and the first non-Ghibli anime film, to receive an Academy Award nomination in the category. The film also won Best Animated Feature – Independent at the 46th Annie Awards.

Vanity Fair

Image Courtesy: Vanity Fair

Spider-Man: Into the Spider-Verse is a 2018 American computer-animated superhero film based on the Marvel Comics character Miles Morales / Spider-Man, produced by Columbia Pictures and Sony Pictures Animation in association with Marvel Entertainment. It is the first animated feature film in the Spider-Man franchise, and is set in a shared multiverse called the “Spider-Verse”, which has alternate universes…..Miles Morales becomes one of many Spider-Men as they team up to save New York City from Kingpin. The film was directed by Bob Persichetti, Rodney Rothman and Peter Ramsey.

The film has its own unique style, combining Sony Pictures Imageworks’ computer animation pipeline with traditional hand-drawn comic book techniques inspired by the work of Miles Morales’s co-creator Sara Pichelli. Completing the animation for the film required up to 140 animators, the largest crew ever used by Sony Pictures Animation for a film to date. The film released on December 14, 2018 and grossed over $359 million worldwide. The film received praise for its animation and won numerous awards, including Best Animated Feature at the 76th Golden Globe Awards, 46th Annie Awards, and the 91st Academy Awards. Film buffs, especially youngsters passionate about film making will love Spider-Man: Into the Spider-Verse. These are the kind of creative and award-winning films that inspire young artists to chase animation careers.

Quartz

Image Courtesy: Quartz

More and more animation films are being made every year and the competition for Oscars in the ‘Best Animated Feature’ category is getting tougher. From just a handful of entries for Best Animated Feature in the late 90’s / early 2000’s to a sizeable 25 entries in the 2019 Oscars, animation is growing stronger by the day leading to increasing appeal for animation as a career. Today, for anyone aspiring to break into the world of animation, it is important to undergo formal 3D Animation training at a top animation college. Training is required not simply to be equipped for a job but more importantly to be able to create path-breaking, award-winning work that merits global recognition and offers outstanding professional growth

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creative multimedia college of fine arts

Art is magical! ‘THE WALT DISNEY RETROSPECTIVE’

 

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Perhaps, no individual has ‘entertained and inspired’ the world like Walt Disney. He lived many lives: entrepreneur, animation artist, voice actor and producer. The pioneer of Animation, and the man behind the iconic ‘Mickey Mouse’, Walt Disney created one the largest entertainment empires in the world, comprising the eponymous ‘Walt Disney Studios’ and ‘Disney World’. He received several awards, and honours including a record-breaking 22 Oscars (59 nominations). He was also awarded honorary degrees by several top universities including Harvard and Yale. The US government released a postal stamp in his honour and a minor planet ‘4017 Disneya’ was named after him. Disney remains the central figure in the history of animation and is possibly the most enterprising entertainer the world has seen.

Inspired by the legend of Walt Elias Disney, students of Creative Multimedia College, Dilsukhnagar conducted an art show in his honour. Aptly titled ‘THE WALT DISNEY RETROSPECTIVE’, the show was held at the Nehru Art Gallery, Jawaharlal Nehru Architecture and Fine Arts University (JNAFAU), Hyderabad from 05 – 09 February 2019. Walt Disney would have been immensely proud of the creative skills displayed by students of Creative Multimedia College of Fine Arts (CMCFA) – Hyderabad.

The show featured 114 beautiful portraits of Walt Disney, created by students of CMCFA – the Animation and Applied Arts training initiative of Creative Multimedia Group. Each a unique work of art, the portraits gracing the walls of Nehru Art Gallery had visitors awe-struck. Students experimented with a range of interesting tools and mediums: coffee on paper, graphite dust on the ivory sheet, nails and yarn on wood, pencil on corrugated board, etching on a mirror, colour engraving on foil, plaster of Paris on cardboard, mixed media on glass, glitter on paper and paper collage.

Students also employed mixed media and such conventional tools-mediums as soft pastel on paper, poster colour on paper, watercolour on paper, colour pencil on the ivory sheet, charcoal on paper, oil on canvas, acrylic on paper, crayons on mount board, and sketch pen on paper to create inspiring illustrations and artworks.

Praveen Kilaru – Visual Effects (VFX) veteran and Production Head at Digital Domain graced the show as the Chief Guest and was blown away by the art skills of CMCFA students. He went around the gallery, observed the exhibits keenly, spent time with each student to understand the thought process behind their respective artworks and complimented them individually.

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Addressing the media, Praveen said: “I didn’t come with a lot of expectations but was really blown away after seeing the exhibits. All the works are unique. Marvellous! The student’s passion is evident and so is the faculty’s zeal. I’m very proud to see this promising talent. It gives the industry a lot more confidence. I must thank the CEO of Creative Multimedia B. Raja Sekhar for grooming such fine talent which is very helpful for studios like us. You must conduct more of these art shows.”

Praveen had many encouraging words for students. Praising their work, he said: “Continue with the same passion. All of you will do great and earn many accolades in your respective animation careers. Remember, it’s important that you back up your art skills with good presentation skills. To sell your idea, you must articulate the process – what inspired you to create the artwork, how you did it and what was your approach. This is a valuable career skill. Importantly, in the VFX sector, passion takes precedence over money. So be prepared to work hard.” At the end of his address, he extended an invite to aspiring animation and VFX artists of CMCFA to visit Digital Domain.

Digital Domain is acknowledged as a global force in VFX with over 100 major awards including Clios, BAFTA and Cannes Lions apart from Oscar awards for the films ‘The Curious Case of Benjamin Button’, ‘What Dreams May Come’ and ‘Titanic’. Digital Domain recently bagged an Academy nomination in the VFX category for the film ‘Avengers – Infinity War’.

  1. Shankar, popular caricaturist and winner of several prestigious national and international awards including the Grand Prix World Press Cartoon Award graced the show and appreciated students. Prof. Dr N. Kavita Daryani Rao, Vice-Chancellor of JNAFAU and Mr Vikas, Principal of JNAFAU also visited the gallery as special guests and appreciated CMCFA students.

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Speaking to the press, Mr Buggaveeti Raja Sekhar, CEO of Creative Multimedia Group said: “CMCFA frequently conducts art shows with the motto ‘Education with a purpose – Art for a cause’. The art shows are part of CMCFA’s multiple initiatives aimed at helping students build a strong foundation in drawing while embracing a noble cause. Our previous art show ‘Mahanati’ was a resounding success and the proceeds of the exhibits sold at the show benefited the victims of flood-ravaged Kerala.”

CMCFA is famed for producing highly trained animation, VFX and applied arts professionals. Offering updated, industry-oriented programs imparted by passionate mentors in a supportive learning environment, CMCFA ensures the best resources and career support for career aspirants.

On the strength of its benchmark 3D animation courses in Hyderabad, CMCFA offers the best 3D animation training in Hyderabad with excellent placement assistance. Over the years, CMCFA has gained prominence as the best animation training institute in Hyderabad. With the focus on enhancing employability, the college helps students pursue successful careers in the digital media and entertainment industry. CMCFA is part of Creative Multimedia Group which owns and operates India’s Largest Digital Media Academy.

 

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creative multimedia college of fine arts

Awe-inspiring Art Show by new batch Visual art students of Creative Multimedia College – Hyderabad

 

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India’s leading Digital Media career catalyst, Creative Multimedia Group, acclaimed for its job-oriented Animation, VFX, Web and Graphic Design training, conducted the 2019 edition of its immensely popular annual art show at Ravindra Bharati-Hyderabad on January 21, 2019.

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New batch Animation students of Creative Multimedia College of Fine Arts (CMCFA) – Dilsukhnagar, Hyderabad conducted the art show titled ‘THE WALT DISNEY RETROSPECTIVE’ as a befitting tribute to, and in fond remembrance of Walt Disney – the legendary entrepreneur and pioneer of Animation on the occasion of his 117th birth anniversary. Mr. Alan Phillips, President of VanArts – Vancouver, Canada graced the event as the Chief Guest and had many words of praise for CMCFA students.

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The art show featuring 114 true-to-life illustrations showcased the artistic depth and creativity of students who created stunning artworks by experimenting with a range of interesting mediums including coffee on paper, graphite dust on ivory sheet, nails and wool on wood, pencil on corrugated board, etching on mirror, colour engraving on foil, plaster of Paris on cardboard, mixed media on glass and paper and glitter on paper and paper collage.

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Students also used mixed media and such conventional mediums as soft pastel on paper, poster colour on paper, watercolour on paper, colour pencil on ivory sheet, charcoal pencil on paper, oil on canvas, acrylic on paper, crayons on mount board, and sketch pen on paper to craft true-to-life illustrations and artworks of Walt Disney.

Addressing the press on the occasion, the Chief Guest Mr. Alan said: “It’s inspiring to see students come up with such brilliant works of art by exploring a variety of creative mediums. This reflects their passion for the craft. It gives me great joy to note that these budding animation artists of Creative Multimedia have captured the essence of Walt Disney through these wonderful exhibits.

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 Disney was a positive person who was optimistic about life and had a can-do attitude, which is why he was such a phenomenal success. He took the studio from cartoons films to TV, cinema and theme parks, creating a gigantic ‘media and entertainment conglomerate’. This was possible because of his positive attitude. Disney Studios had an inspiring work culture characterised by ‘Plussing’, which motivated the team to DO BETTER AND DO MORE. It’s a great message for students to apply ‘Plussing’ to their careers as well. All the students must be very proud of their work and I wish them the best of luck. I’ve seen very few academies like Creative Multimedia which are so passionate about animation training and I thank the CEO, Mr. Rajasekhar Buggaveeti for inviting me to inaugurate this truly exceptional Art Show.”

The Art Show – an annual feature at CMCFA which has been revolutionizing animation study in India with its comprehensive and advanced animation courses, is part of the college’s multiple initiatives aimed at helping students build a strong foundation in drawing.2CMCFA offers the updated BFA (Animation) Degree Program in collaboration with the famed Jawaharlal Nehru Architecture & Fine Arts University, Hyderabad – perhaps the best course in the animation field. Committed to ‘Enhancing Employability’, CMCFA combines the best of training infrastructure, learning resources, curriculum, mentoring, career-centric value-additions and outstanding placement initiatives to open up a world of exciting career opportunities for students at leading companies.

 

 

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Arena Careers

Career confusion? Consider a flourishing future in Digital Media and Entertainment.

 

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A bewildering choice of career options confronts many youngsters who are eager to take a call on what could well be the most important decision of their lives. Right until the late ’80s and early ’90s, youngsters were relatively less burdened with this decision, as there were just a handful of career pathways to explore. It was always a toss-up between Engineering and Medicine or Arts and Commerce or perhaps Management and Mass Communication. Other paths were either not considered mainstream, not well-paying enough or had comparatively poor scope for career growth.

Fast forward to this day and the career landscape has undergone a transformation so vast, it was unthinkable two decades back. The rapid onslaught of technology, especially the advent and penetration of internet + IoT has created a whole new business eco-system demanding an army of digital artists and tech-geeks, particularly, in the Digital Media and Entertainment (DME) space.

With the vast array of jobs in DME including 2d Animation, 3d Animation, Visual Effects (VFX), Gaming, Web Design, UI Design, UX Design and Graphic Design in addition to such fast emerging prospects in Virtual Reality (VR) and Artificial Intelligence (AI), there is no dearth of career opportunities.

As per a report by FICCI-Ernst & Young (EY-reimagining India’s Media Sector-March 2018), India’s vibrant M&E Industry is on the cusp of a strong phase of growth and is poised to grow from INR 1,157 billion in 2015 to reach INR 2,260 billion by 2019, at a CAGR of 14.3%, thrice the global M&E industry growth rate. The unprecedented disruption offers several opportunities for companies which in turn could lead to strong growth in jobs for digital media career aspirants.

A career in DME is fast gaining acceptance as the ideal alternative to conventional careers owing to several factors including greater job satisfaction, a better scope for growth and higher rewards. Digital is, in fact, reshaping the global workforce. With technology influencing virtually every sphere of our lives, it’s safe to day that digital is here to stay and a career in this exciting industry offers a bright future.

In fact, since sectors such as animation and VFX in the DME industry are largely creative fields, it’s not uncommon for passionate artists with an innate talent for art to prepare for a career in the movie or television industry in India by pursuing the best 3d animation courses right after 10th class itself. However, the key to breaking into the industry is to ensure a solid grounding in the discipline by researching the best vfx and animation colleges in India and choosing the most reputed and passionate academy. The same holds true with students intending to pursue web and graphic designing courses.

For individuals with a passion for creativity, the DME industry presents a sea of career opportunities. All said and done, it’s ultimately what inspires and excites you. As the classic quote by Confucius goes:

“Choose a job you love, and you will never have to work a day in your life.”

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Awards

Creative Multimedia celebrates International Animation Day – Prestigious Pixellence awards throws spotlight on students of India’s leading Animation mentor.

Arena Animation Dilsukhnagar - International Animation day celebrations.

Creative Multimedia College of Fine Arts – Arena Animation Dilsukhnagar – International Animation day celebrations.

Creative Multimedia, ‘India’s Largest Digital Media Academy’ and winner of the Best Digital Media Academy in India Award celebrated ‘International Animation Day’ on Sunday, the 28th of October, 2018 at Ravindra Bharathi, Hyderabad, Telangana. Leading lights of the Animation, VFX and Gaming industries graced the event to inspire students, share their insights, and present the coveted Pixellence awards to outstanding digital media talent.

Arena Animation- International Animation Day Celebration

Arena Animation Dilsukhnagar- International Animation Day Celebrations

Suresh Eriyat, Founder of Studio Eeksaurus at Creative Multimedia -International Animation Day Celebrations.

Creative Multimedia has been passionately celebrating International Animation Day every year for the past 15 years with the aim of helping proliferating the craft and driving growth of the Animation sector in India. This landmark event has been attracting luminaries of the Digital Media Industry who have been passionately patronizing the initiative with a deep endeavour to inspire and enlighten the future game changers of the Animation industry. The event aims to bring Creative Multimedia students closer to the industry and to honour and encourage outstanding talent in Animation, VFX, Gaming, Web & Graphic Design.

The CEO & MD of Creative Multimedia Services, Raja Sekhar Buggaveeti delivered the inaugural address and renewed his commitment to ‘Enhancing Employability’. Addressing the students, he reminded them that Creative Multimedia affords the finest infrastructure, mentoring, value-additions and placements in the industry and urged them to take advantage of these privileges to pursue a successful career and bring laurels to the academy and the country.

This years’ International Animation Day Celebrations at Hyderabad had a star-studded invitee list comprising Suresh Eriyat-Founder of Studio Eeksaurus and the man behind the iconic Amaron Batteries Clay Animation Commercial, Peter Draper – Co-founder of Makuta, the studio behind the CGI-heavy blockbuster ‘Bahubali, and Rajat Ojha, Founder of Gamitronics. Rajiv Chilaka- CEO of Green Gold Animation couldn’t make it to the event but he greeted the students through a pre-recorded video and offered his best wishes to Creative Multimedia.

Animation maestro Suresh Eriyat delivers a spellbinding master session

Suresh Eriyat, Founder of Studio Eeksaurus

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Suresh Eriyat, Founder of Studio Eeksaurus and one of India’s most celebrated Animation professionals was the chief guest of the day. Reminiscing his childhood days and retracing his career path, he said that Animation was always his first love and that during the initial days of his professional career 20 years back when Animation was in a nascent stage in India, he was hard put to make Animation films despite his passion as there was little demand for the craft then. He screened an introduction montage of his best Animation works including commercials for B4U Movies, and Sulekha.com apart from the immensely popular Clay Animation commercials for Amaron Batteries and MTV to a reverberating applause.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Spelling out his work ethic and citing examples from his past projects, he inspired students to always give their best, saying: “I’m a story teller first and I’ve always strived to do the best with every task, no matter how small or big. As young Animators with a promising career ahead, all of you must explore all mediums, especially the manual versions including stop motion animation and clay animation. Familiarize yourself with these fundamental mediums before mastering the animation software so as to strengthen your skills and build a strong foundation. As future artists, you must build your potential and harness your passion to make films that become benchmarks for Animation, not just in India but globally.”

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Suresh also screened two live action commercials that he created for popular chocolate brands Kit Kat and LuvIt. Post the screening, he recreated the entire post-production process of both films using the behind-the-scenes visuals to give students a glimpse into the process of drawings/sketches, shortlisting ideas, set construction, the lighting set-up, the wire work used to manipulate props and characters and the actual shoot.

His final presentation was a brilliant 12-minute Short Film created by his studio using the medium of Clay Animation. Revealing that the film has been in the making for 8 years now and explaining the extraordinary time and effort it takes to create just one second of high quality clay animation footage, he delved into the depths of the pre-production process with on-set, live-action coverage of the shoot and the behind-the-scenes visuals of the animatronics, the production design, prop design, the puppet mock-ups and their separate proportions for interior and exterior shots, references, miniature set design and the manual lighting and animation. It turned out to be an immersive master session for students who lapped up the presentation and joined their hands in a loud, rising chorus as a mark of honour for the master animator.

Encouraging students to raise questions, he initiated an interactive session towards the end of presentation and addressed a wide range of queries on the Animation process, his professional experience and career in the industry.

Rajat Ojha puts the spotlight on incredible career opportunities in the gaming space

Rajat Ojha, CEO of Gamitronics

Rajat Ojha, CEO of Gamitronics and a highly successful gaming industry veteran graced the event as a special guest. He interacted with students, shared valuable insights into the craft and offered powerful advice on pursuing, building and sustaining a career in the talent-hungry gaming industry.

He delivered a presentation titled ‘Animation in Games and Career Opportunities’. Commenting on the extraordinary potential that the Gaming industry offered for career aspirants he exclaimed: “The Gaming industry is by far the largest industry of all in the Digital Media and Entertainment space, offering 200+ unique career opportunities. The Indian Gaming industry comprising about 450+ Gaming studios is valued at INR 2000 crores, ranked 3rd globally in install rankings and is all set to add 62,000 jobs in India in the next 5 years with a projected growth rate of 16%. The fantastic growth potential of this virtually recession-free industry is enhanced by the vast demand-supply gap. All of you can expect a rewarding, high growth career ahead.”

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Presenting the showreel of Gamitronics and showcasing a range of popular games including Uncharted4, God of War, HeavyRain and MSG4, Rajat took students on a steep learning curve, elucidating with illustrations, the behind-the-scenes of the design, the animation types and process levels, in-game cinematics and new-age tools such as Motion Capture and Euforia which are now being widely used in many games to build virtual skeleton and muscles for characters. Stating that body mechanics and timing are critical skills required to achieving good results, he also dwelt on the vital software skills including Wwise Unity, 3D Studio Max, ZBrush and Photoshop.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Discussing career opportunities in the gaming industry, he advised students to follow a multi-pronged approach including registering at leading gaming events, regularly browsing online gaming job portals, joining industry groups and participating in various industry forums apart from other conventional methods. The presentation made for a great learning opportunity with invaluable career tips for students aspiring for a career in the rewarding, roller-coaster world of Gaming.

VFX virtuoso Pete Draper counsels VFX students

Creative Multimedia College of Fine Arts – Arena Animation Dilsukhnagar – International Animation day celebrations.

Pete Draper, the CGI veteran with several VFX-related books/tutorials to his credit and the co-founder of Makuta, the studio behind the CG of the hugely popular film Bahubali graced the event as a special guest. His presence at the event ensured that VFX students of Creative Multimedia got an opportunity to interact with a highly respected, experienced and knowledgeable veteran of the VFX industry.

Pete Draper, the CGI veteran and the co-founder of Makuta.

Pete allowed students a sneak peek into his best CG projects through a crisp showreel and held forth on a range of project-critical tools/effects including mapping filters, lighting, explosions, shading, GI walkthroughs and real time systems. Drawing from his vast experience spanning 25 years, he had several words of wisdoms for VFX students. Stressing on the importance of constantly evaluating oneself to improve skills, he offered: “your ability to create is inversely proportional to your ability to assess.”

Creative Multimedia College of Fine Arts – Arena Animation Dilsukhnagar – International Animation day celebrations.

In his brief yet informative presentation, Pete thoughtfully included a section on how to prep for a career in VFX. He addressed a range of FAQs including: How to get into the industry?, How to stand out from the crowd?, What’s most important to build a career in VFX? and ‘How to succeed? Narrowing down to the key factor – the showreel, he belted out 7 powerful ideas on crafting the perfect showreel that can help one stand out and compete for the big job. Stating that it takes time to succeed, he gave students his formula for success: Practice> Experiment> Fail> Practice> Repeat.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Pete wrapped up his presentation by telling students: “Have fun! This is a creative field and a creative career.” And students did have loads of fun with Pete’s presentation, cheering animatedly as the VFX virtuoso left the stage.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

Pixellence awards 2018 – Arena Animation Dilsukhnagar – Creative Multimedia college of fine arts.

The celebrations ended with the coveted Pixellence Awards for excellence in Digital Media Art presented to the winners by Chief Guest Suresh Eriyat, Special Guest Rajat Ojha and Creative Multimedia CEO Raja Sekhar. Earlier on, scores of students submitted entries in various categories of Animation, VFX, Web and Graphics and competed for the awards. The entries were judged on 4 parameters: Concept, Design, Output Quality and Presentation.

Raja Sekhar Buggaveeti congratulated the winners and thanked all the guests for attending the event to make it a memorable success. Speaking to the press, Rajasekhar Buggaveeti, CEO and MD of Creative Multimedia said that Animation as a career is fast gaining ground with conventional streams such as Engineering registering a 70 to 80% failure rate of fresh graduates. Students are looking out for other options and Animation provides a great opportunity given its growth potential and career prospects.

 

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Animation Students of ‘Creative Multimedia – Hyderabad’ showcase their drawing skills with an impressive art show

Creative Multimedia Group – India’s driving Digital Media career catalyst, acclaimed for its activity situated Animation, VFX, Web and Graphic Design preparing, led the 2018 edition of its immensely held the art show at Hyderabad from 31 May to 2 June . The art show indicate is an intentional activity went for giving a stage to Animation and Applied Art understudies to sharpen and exhibit their illustration abilities while upholding a honorable motivation. The current year’s art indicate ‘Mahanati – The Retrospective’ — a tribute to South India’s first female super star and incredible performer ‘Savitri’ was propelled by the runaway accomplishment of her biopic ‘Mahanati’ which opened to a splendid reaction at theaters over the globe in May 2018.

Nag Ashwin, director of the film ‘Mahanati’ and the film’s maker Priyanka Dutt were welcomed as boss visitors to the occasion. S.N. Vikas, Director Academics and Planning of JNAFAU, graced the occasion as the visitor of respect.

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Over 70 true-to-life portraits of ‘Mahanati Savitri’ created by first year students of Creative Multimedia College of Fine Arts (CMFCA) were on display at the gallery. CMCFA is part of the Creative Multimedia Group at Dilsukhnagar, Hyderabad. The exemplary drawing skills of students were evident as they passionately explored a range of traditional and contemporary art forms. Deploying varied media to create realistic portraits of the thespian Savitri, students splashed the gallery walls with abstract art, photorealistic paintings, pen and ink sketch, chalk work, thermo cool-carved 3D relief work, collage work, bindi-work, crushed foil with glass painting overlay, paper-quilling work, and post-impressionism style drawings inspired by the most influential figure of western art ‘Vincent Van Gogh’. The portraits on display at the gallery are up for sale and the entire proceeds will benefit the needy members of the Movie Artists Association (MAA), Hyderabad.

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