Arena Animation Dilsukhnagar, creative multimedia college of fine arts, Creative Multimedia Events

Growing importance of Animation, Graphics and Illustrations in the Medical arena.

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Image Credits: trinityanimation.com

The use of Animation and graphics is extending beyond the conventional fields of media and entertainment – film making, gaming and advertising. For years, Animation and multimedia have been used to tell stories, convey messages and entertain. Today, Animation is also being used to educate, research, simulate and more. It is making inroads into areas such as Science and Technology, Retail, Infrastructure, Manufacturing and Healthcare. A range of Animation techniques – 2D, 3D, 4D and Flash combined with advances in technology are driving new applications for animation, even as “Medical” is emerging as one of the fastest growing verticals of the animation market globally.

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This was highlighted during a presentation made during the 21st Anniversary Celebrations of Creative Multimedia Group held on 20th July, 2019 at Ravindra Bharathi. (Creative Multimedia Group runs the best animation college Hyderabad can be proud of.)  The presentation was made by Dr. Neeraj Raj, a pioneering expert in Multimedia + Animation and a distinguished speaker at several national and International forums on Digital Medical Education. He holds the distinction of setting up Andhra Pradesh’s first Multimedia Studio and one of the first Animation companies in India. An accomplished artist, his cartoons have been published in leading publications and exhibited at the World Humour Conference.

Dr. Neeraj graduated as Best Outgoing Student from Osmania Medical College and went on to establish “Medisys”, the first and largest ever MOOC for Medicine offering over 150 SmarTeach Online courses. He also set up the first ever Virtual Medical University offering PG, diploma and CME courses and is the proud recipient of the “Vaidyashree Award” for outstanding contributions to medical education. Eminently qualified to hold forth on medical animation, Dr. Neeraj was invited as a special guest for the celebrations, during which he delivered an in-depth presentation on how this emerging discipline is taking shape.

Dr. Neeraj Raj is at the forefront of the medical animation revolution in India, having established Immertive Pvt. Ltd., an enterprise specializing in creating immersive experiences in healthcare using Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR) technologies. Stating that Animation is no more just about entertainment, he said: specializations such as Medical Animation are gaining ground as distinct verticals and helping expand the animation sector in India and across the world. In fact, the time is not far away when we will see every animation institute in Hyderabad and India imparting special courses in medical animation.

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Image Credits: medium.com

Offering an immersive learning experience for animation students of Creative Multimedia, India’s most sought-after digital media catalyst, Dr. Neeraj screened a series of animation films showing the practical benefits of medical animation and stating: “To put it simply, medical animation has made it easier to explain/articulate things that were not possible earlier.” The animation films screened by Dr. Neeraj offered an easy-to-understand and crystal clear view of how medicines work inside the body, how surgical procedures are done and how the brain reacts to different stimuli and other physiological changes.

Elaborating on the growing role of Animation in healthcare, he said: “Hitherto a niche area, medical animation is now gaining increasing importance with the advent of new-age, game-changing enterprises in the healthcare space.

Globally, some of the major companies in the medical animation space include Immertive Pvt. Ltd. (India), INVIVO Communications (Canada), Random42 Scientific Communication (U.K.), Animated Biomedical Productions (Australia), AXS Studio (Canada) and a clutch of US companies such as Hybrid Medical Animation, Ghost Productions, Scientific Animations, Radius Digital Science, Nucleus Medical Media, Visible Body, Elara Systems, XVIVO Scientific Animation, Blausen Medical Communications, Trinsic Medical Animation and Viscira. (Source: https://www.marketsandmarkets.com/Market-Reports/medical-animation-market-223188473.html)

These companies are testing the limits and leveraging the practicality of animation for various purposes including: educating patients, making audio-video demonstrations – simulating a medical device or action of a drug on the body, cellular/molecular animation, emergency medical care education, surgical training, forensic reconstruction and more.

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Image Credits: YouTube.com

Specifically, the therapeutic areas where medical animation is being used include: Cardiology, Dental, Gastroenterology, Gynaecology, Neurology, Ophthalmology, Oncology, Orthopaedics and Plastic Surgery. Medical Animation in being used by many players across the healthcare eco-system including hospitals, medical device manufacturers, medical academies, life science companies, medico-legal firms, forensic departments and insurance companies.

Medical Animation is benefiting modern healthcare immensely. Though intended for different audiences, it is most commonly used as an instructional/educational tool for medical professionals and patients.

Art and science have combined and complemented each other to enable medical animation. In collaboration with medical experts, 3D Animation Artists and Medical Illustrators are bringing their knowledge of human anatomy, colour, light and matter to create medical animation. While continuous advancements in technology have helped shape CG (Computer Graphic), the combined effect of these developments is evident in visual communication across industries and verticals including medicine. The foundation for medical animation is medical illustration which is an industry-recognized specialization in numerous colleges around the world: The Department of Art for Medicine at the John Hopkins Medical School, U.S.A. is a popular example.

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Image Credits: clinicaltrials

With rising adoption of medical animation by healthcare and pharmaceutical companies; influx of start-ups; expansion of the pharmaceutical and medical devices industries and rising population and lifestyle diseases coupled with the growing number of surgeries across the world, the medical animation market is expected to touch USD 301.3 Million by the year 2021, growing at a CAGR of 20.8% during the forecast period 2016 – 2021.

Current trends and future projections indicate that Medical Animation is expanding rapidly and is poised for a bigger presence as the sector throws up a plethora of attractive job opportunities. Medical Illustration and Medical Animation are in-demand skills with great scope for growth due to the dearth of trained talent. Being a fast-growing, sunrise sector, Medical Animation makes for a promising career pathway. And pursuing an industry-recognized animation degree course in India is the best way to get started.

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Arena Careers

Enhancing Employability of Young India. Since 1998

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Image Courtesy: aarp.org

Unemployment has always been a thorn in the flesh for India. Recent trends are proving worrisome, especially for young aspirants prepping for a career in the real world. Centre for Monitoring Indian Economy (CMIE) data showed that the unemployment rate rose sharply to touch a 28-month high of 8.4% in the third week of April 2019. Since India’s Independence in 1947, unemployment has been hovering in the range of 5.74% (Average of 71 years). While the lowest unemployment rate was 2.9% (in the year 1953), the highest unemployment rate of 9.7% was registered in the year 1982.

The current rise in unemployment presents a disturbing picture highlighted by shrinking jobs and expanding pay crisis. While this trend can be attributed to several factors including slower job creation w.r.t the number of fresh graduates joining the workforce every month, one of the key reasons is sub-standard education for students which fails to provide them suitable jobs. As a result, many settle for low-salary, non-core jobs to earn a living and are thus not gainfully employed, while others remain unemployed for long periods, up to two years in many cases.

This begs the question: What’s the point in churning our degree-holders who lack employability skills and are unfit to be a productive part of the workforce? And spare a thought for the millions of career-aspirants who invest precious resources with the dream of gainful employment.

The book ‘JOBONOMICS’* by Goutam Das presents an in-depth analysis of India’s employment crisis. With hard-hitting facts and real stories, the book highlights the magnitude of the problem and the immediate focus needed on skills-oriented education stating that “India has a culture of knowledge, not one of skilling.”

This culture has been impacting sectors across India for many years now. In fact, this piece is a continuation of our previous blog which touched upon the job crisis, pointing to the fact that unemployment is more prevalent in mainstream career pathways such as Engineering and Management which were until now highly sought-after and appealing.

Lately, Engineering has been in the news for all the wrong reasons. India produces 1.5 million engineers every year but barely 7% are employable according to an India Today Web Desk Report. In fact, a McKinsey report red-flagged the issue a decade ago revealing that only a quarter of India’s engineers were actually employable. This trend is influenced largely by the outdated and sub-standard education (inadequate, irrelevant and inferior) paradigms not just in engineering but management, science and arts too. Virtually every discipline is riddled with the same issue: sub-standard education leading to low employability of graduates.

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Creative Multimedia

How can India tackle this problem of low-quality education? Leading the way for academies/colleges across disciplines/sectors in India is Dilsukhnagar Arena, a revolutionary multimedia institute focused on experiential and innovative education. For over 21 years now, Dilsukhnagar Arena has been singularly committed to Enhancing EmployabilityTM. The famed institution widely acknowledged as the Largest and Best Digital Media Academy in India has successfully skilled over 26,000 students and enabled fruitful placements for them at top companies.

Here’s how Dilsukhnagar Arena got it right…….right from the beginning!

Driving Knowledge: To ensure that education evolves at the same pace as industry, Dilsukhnagar Arena works closely with top recruiters to update its multimedia courses according to current talent needs. This helps equip students with advanced knowledge to stay at the cutting-edge of the discipline and to be recognized as well-informed and industry-relevant talent.

Building Communication: Despite a sterling academic performance, candidates with poor English language skills can lose out on jobs as, English – the common language of the corporate world, is a vital employability skill. Dilsukhnagar Arena affords students a strong grounding in English to enhance their employability and to equip them with this vital advantage so they can stay confident during the interview and at the workplace.

Improving Competence: In most cases, education is not industry-aligned and fails to prepare students for employment. The resulting skill gap ensures that students are not readily employable. Dilsukhnagar Arena thrives on experiential training to close the skill gap through a variety of hands-on training programs: the reason for the high employability quotient of Dilsukhnagar Arena students and the academy’s popularity as the first port-of-call for leading recruiters across industries.

That’s not all, Dilsukhnagar Arena’s prolific mentoring, learning resources, and value-additions, all add to the superior training programs which are designed with the singular goal of Enhancing EmployabilityTM. Acknowledged for its benchmark training, Creative Multimedia, Dilsukhnagar Arena’s parent organization has been bestowed with the Best Digital Media Academy in India Award (thrice) and the Award for Academic Excellence (twice) by many reputed organizations.

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Having facilitated employment for over 26,000 young Indians till date, Dilsukhnagar Arena Institute, with a rich legacy spanning 21 years, has contributed its bit to nation building ever since its inception way back in 1998 and is a veritable role model not just for Digital Media but for other disciplines across the board including Engineering, Management and Science in India.

Education must be a productive instruction and training procedure designed not just to impart knowledge but also help develop skills, especially for young people in colleges who are the immediate future of the nation. Irrespective of the discipline and the academy, the need of the hour is to scrap/refresh outdated curricula to meet the current industry requirements, ensure improved and adequate training infrastructure, and introduce experiential programs designed in collaboration with industry experts so that students acquire relevant, job-ready skills. This will help enhance the quality of education and improve student’s employability.

The goal should be to empower students with high employability skills and put them on the path to productive employment with better jobs and more rewarding work: the key to the improved socio-economic progress of India.

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*More on this in our next blog (other factors such as technology which are poised to impact employment in a big way in the near future).

 

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Arena Careers

Digital Media Mania!

Growing preference for Digital Media & Entertainment careers over hitherto glamorous pathways such as Engineering and Management.

Creative Multimedia

Mayank was possibly in the happiest phase of his life. All of 22, the relief from chucking studies for good was visible on his face. Fresh as a dewdrop, the newly minted graduate was upbeat about his career and raring to step into the real world. A lucrative job, the satisfaction of standing on his own two feet and the pride in his parent’s eyes; his dream future was just before him. Sadly, life didn’t play along and the dream went bust. Mayank, an aspiring Engineer from a reputed college now finds himself jobless, even a full year after graduation.

His father, an employee with a Hyderabad-based PSU is a worried man. Mayank, from Dilsukhnagar Hyderabad, completed his B.Tech in Mechanical Engineering and was keen on building a career in the manufacturing sector. Unfortunately, he was unable to get a job through his skills are highly relevant in industries such as Aerospace, Automobiles, Defense, Electronics, Infrastructure, Marine, Metals, Oil and Gas, Pharmaceuticals and Energy.

Mayank’s case is not an isolated one. This is the plight of lakhs of engineering graduates in India who find themselves stuck between a rock and a hard place. The employability rate of fresh graduates is declining steeply. Studies indicate that nearly 40 percent of the 15 lakh engineers India produces every year are not readily employable. Another study by ASSOCHAM reveals that only 7 percent of MBA graduates are employable. With the exception of government-run IIMs (Indian Institutes of Management) and a few others, a majority of the 5,000+ business schools in India are producing ill-equipped graduates who are unable to find gainful employment.

While there are several reasons for this sad state of affairs including the obsolete curriculum, and poor training, one of the key factors is the mushrooming of engineering and management institutes and the widening demand-supply gap with more graduates chasing fewer jobs.

While students across career streams, and the industry, in general, are grappling with this crisis, nowhere is it more concentrated than in hitherto mainstream career pathways such as Engineering and Management. As a result, students are increasingly scouting for superior alternatives. In the recent past, the academic sector has been witnessing a major shift to digital media and other new-generation career pathways which are proving to be more rewarding, secure and growth-friendly.

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Image Courtesy: Linhart PR

The Indian Media and Entertainment (M&E) sector is going great guns, growing at 13.4% year-on-year (YOY) to touch INR 1.67 trillion in 2018. It is expected to cross INR 2.35 trillion ($33.6 billion) by 2021, at a Compounded Annual Growth Rate (CAGR) of 11.6%, according to a FICCI and EY report. The movie industry, of course, is a major contributor to growth. Just one look at the index of films in leading film database websites will give you an idea of the huge business generated annually. The M&E sector is entering a phase of accelerated growth, powered by many factors including new video streaming platforms, the spread of regional content, growth of smartphones and penetration of affordable broadband. Truly, these are exciting times and a harbinger of the huge growth ahead for the M&E industry.

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This huge growth is likely to translate into a plethora of jobs and boost opportunities for students learning Animation, VFX, Gaming, Graphic Design, Web designer courses and UI/UX Design courses. In fact, the media and entertainment sector’s growth is directly proportional to the population growth, as virtually every individual consumes entertainment in some form or the other. In this context, it’s safe to say that a career in M&E offers a secure and stable future with strong potential for career growth.

Today, jobs in media and entertainment are becoming more and more attractive. In fact, exciting and rewarding job opportunities exist not just in M&E sector companies but across other businesses including Animation & VFX Studios, Gaming Studios, Film Production Houses, Television Channels, Content Production Companies, Advertising & PR Agencies, Digital Marketing Firms, IT & ITeS Enterprises, Infrastructure & Real Estate Companies, Education & Training Companies, Pharma Research Firms, Industrial Design Agencies and e-Commerce & e-Education companies to name a few.

While an Animation/VFX/Gaming fresher commands INR 25,000 – 30,000 per month as starting salary, Graphic and Web Design freshers command INR 20,000 – 25,000 per month in the job market depending on various factors including the recruiter, the job role and the candidate’s caliber. Importantly, as this is a highly creative field, the growth potential is unlimited. Exceptionally talented candidates with 5+ years of high-quality experience are well-positioned to attract six figures salaries and more.

Some of the big recruiters of digital media talent across industries include Walt Disney Studios, Amazon, Deloitte, HCL, Infosys, Microsoft, MPC, Technicolor, TCS, Prime Focus, Deluxe Digital, Cyient, Prana Studios, Makuta, Green Gold Animation, Reliance Digital, DQ Entertainment, Orient Blackswan, Thomson Reuters, Tech Mahindra and EA to name a few. All these companies are many sought-after companies offering rewarding jobs with tremendous scope for career growth.

The shift, or perhaps more appropriately, ‘Exodus’ from conventional career streams to Digital Media & Entertainment is visible and is gaining traction even as technology and trends unshackle growth.

P.S.: Watch out for our next blog “Enhancing Employability of Young India. Since 1998”, a narrative on how India’s best digital media academy has been playing the training game smartly to help its students avoid the “unemployability issues” plaguing fresh graduates of engineering and other mainstream disciplines in India.

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3D Short Films, Awards, Dilsukhnagar Arena, Short Film Awards

Best Film Award for Dilsukhnagar Arena’s ‘Feel the Punch’ at Bit Film-12 Digital Film Festival – Germany

‘Feel the Punch’, an Animation short film crafted by students of Dilsukhnagar Arena was declared winner of the ‘Best Film Award’ in the 3D Space (Animation) Awards Category of the Bit Film-12 Digital Film Festival on 25 November, 2011.

An extremely funny short film, ‘Feel the Punch’ was conceived and animated by students of Dilsukhnagar Arena as part of their industry-oriented Animation training program. The Academy offers revolutionary Animation training and has been setting the standards in Digital Media Education ever since inception in 1998.

Students of the Academy have been dominating the awards circuit and have brought home 37 prestigious awards so far at various national and international film festivals: the latestbeing’FeelthePunch’.

By far the most popular film in its category in India, ‘Feel the Punch’ is a rage on Youtube with its video having registered over 8.5 clicks (8,54,947 as on Nov 26, 2011). No other film in this category has been able to even come close to this extreme adulation on Youtube. What’s more, Dilsukhnagar Arena has won seven coveted awards so far: another impressive and unrivalled achievement. The coveted award at Bit Film-12 Digital Film Festival marks a glorious milestone for the ‘Feel the Punch’ as well as Dilsukhnagar Arena as it happens to be the first international award for the film as well as the Academy.

Best Film Award for Dilsukhnagar Arena’s ‘Feel the Punch’ at Bit Film-12 Digital Film Festival - Germany

Best Film Award for Dilsukhnagar Arena’s ‘Feel the Punch’ at Bit Film-12 Digital Film Festival – Germany

RajaSekhar Buggaveeti

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“Twisted” and “Cecelia-The Balcony Girl” vie for the top honour at ASIFA IAD-2011 “Awards of Excellence”

Dilsukhnagar Arena students once again demonstrated their class at the awards circuit by capturing two nominations in the Student Category of ASIFA’s  IAD-2011 Awards of Excellence for their 3D Animation Short Films ‘Twisted’ and ‘Cecelia – The Balcony Girl’. The winners will be declared at a sparkling function to be held at Mumbai on November 6, 2011.

Out of a total of 12 nominations in the Student Category, Dilsukhnagar Arena captured two nominations, the highest by any Academy at these Awards.

Both films are comic thrillers with distinct themes. The films were crafted by Dilsukhnagar Arena studetns as part of the internship program at DNA Inc. (Dilsukhnagar Arena Incubation), the talent transformation initiative of the Academy which aims to groom studio-ready CG Artists.

‘Twisted’ and ‘Cecelia-The Balcony Girl’ vie for the top honour at ASIFA IAD-2011 ‘Awards of Excellence’

‘Twisted’ and ‘Cecelia-The Balcony Girl’ vie for the top honour at ASIFA IAD-2011 ‘Awards of Excellence’

About the festival

ASIFA’s International Animation Day (IAD) is an annual global celebration aimed at recognizing the people involved in the art and technology of animation.

The festival is celebrated every year with great pomp. Since its start in 2002, IAD has been a film festival that has provided Indian animation artists, a platform to interact and build a community. Being amongst the first animation festivals in India, IAD has been actively supported by the artist’s community and the industry at large.

This year’s celebrations, IAD 11, in India will be celebrated at various locations throughout the country (Mumbai, Indore, Hyderabad, Pune, Bengaluru, Chennai, Kochi, Calicut, Thrissur and Trivandrum) between November 6th and November 13th. Some of the cities will have day long events and in some cities, screening of animation content will take place. Several entertaining and enriching programs/session have been lined up for the celebrations. The festival moves to Hyderabad on November 13, 2011.

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3D Short Films, Awards, Dilsukhnagar Arena, Short Film Awards

Bit film-12 Digital Film Festival, Germany – Dilsukhnagar Arena attracts international nomination

‘Feel the punch’, a hilarious short film crafted by students of Dilsukhnagar Arena Animation was honoured with a prestigious nomination at the Annual Bit Film Digital Film Festival, Hamburg, Germany.

After Monstra-2011 Lisbon Animated Film Festival in Portugal, this is the second international nomination for ‘Feel the punch’. The film has already created a record of sorts by capturing seven coveted awards till date apart from emerging a rage on You Tube with its video registering well over 8 lakh clicks (8,23,401) till date (13 Oct, 2011).

Feel the punch is a 3D Animation Short Film which presents a funny encounter between a youngster, a girl and a beggar.

The prestigious nomination is a testament to Dilsukhnagar Arena’s capabilities in and commitment to grooming top-class Animation talent. Dilsukhnagar Arena is India’s largest Digital Media Academy reputed for its world-class infrastructure and outcome-driven revolutionary paradigms that have afforded rewarding careers for scores of students till date.

About Bit film-12 Digital Film Festival

The Bitfilm Festival is organised by Bitfilm Networks GmbH, based in Hamburg (Germany). It was founded in 2000 as a festival for digital film in Hamburg. In 2011, the Bitfilm Festival will take place on the Internet, in Germany’s media capital Hamburg and in India’s hi-tech metropolis Bangalore.

Bitfilm Festival has been showing films that use digital technology in a creative and innovative way. The Bitfilm Festival takes place on the Internet and in two cities each year: Hamburg and Barcelona in 2007, Hamburg and Stuttgart in 2008, Hamburg and Tel Aviv in 2009. It had guest appearances in Paris, Barcelona, New York, Tokyo, Frankfurt, Berlin and Cologne.

The award categories at the festival include: 3D Space Award: All genres in 3D animation | FM Mix Award: All genres which mix techniques – 3D & 2D animation, live action and Machinima Award: All genres shot live inside a computer game or a virtual world-RajaSekhar Buggaveeti

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3D Short Films, Awards, Dilsukhnagar Arena, Short Film Awards

Another animated winner from DNA Inc. interns

2nd prize in the ‘Student Film Category’ (Best Animation Short) at the 4th India International Cinema Today Short Film Awards (CTSF) held at Chennai, Tamilnadu, India from 29 to 31, July, 2011.

2nd prize in the ‘Student Film Category’ (Best Animation Short) at the 4th India International Cinema Today Short Film Awards (CTSF) held at Chennai, Tamilnadu, India from 29 to 31, July, 2011.

‘Cecelia – The Balcony Girl’, a 3D Animation short film by DNA Inc. interns won the 2nd prize in the ‘Student Film Category’ (Best Animation Short) at the 4th India International Cinema Today Short Film Awards (CTSF) held at Chennai, Tamilnadu, India from 29 to 31, July, 2011.

This is the 11th in a string of coveted awards for the numerous 3D Animation short films crafted by interns of DNA Inc. (The path-breaking CG internship program from Dilsukhnagar Arena, India’s Largest Digital Media Academy)

The film is already a rage on You Tube with its video registering a staggering 4.38 clicks till date. ‘Cecelia – The Balcony Girl’ is all about a youngster’s attempts to impress a beautiful girl next door, an act that leads to some seriously funny moments.

The coveted CTSF award for ‘Cecelia-The Balcony Girl’ acknowledges DNA Inc.’s devotion to and competence in grooming studio-ready CG Artists.

Watch this awesome entertainer at http://www.balconygirl.in RajaSekhar Buggaveeti

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