Creative Multimedia, ‘India’s Largest Digital Media Academy’ and winner of the Best Digital Media Academy in India Award celebrated ‘International Animation Day’ on Sunday, the 28th of October, 2018 at Ravindra Bharathi, Hyderabad, Telangana. Leading lights of the Animation, VFX and Gaming industries graced the event to inspire students, share their insights, and present the coveted Pixellence awards to outstanding digital media talent.
Creative Multimedia has been passionately celebrating International Animation Day every year for the past 15 years with the aim of helping proliferating the craft and driving growth of the Animation sector in India. This landmark event has been attracting luminaries of the Digital Media Industry who have been passionately patronizing the initiative with a deep endeavour to inspire and enlighten the future game changers of the Animation industry. The event aims to bring Creative Multimedia students closer to the industry and to honour and encourage outstanding talent in Animation, VFX, Gaming, Web & Graphic Design.
The CEO & MD of Creative Multimedia Services, Raja Sekhar Buggaveeti delivered the inaugural address and renewed his commitment to ‘Enhancing Employability’. Addressing the students, he reminded them that Creative Multimedia affords the finest infrastructure, mentoring, value-additions and placements in the industry and urged them to take advantage of these privileges to pursue a successful career and bring laurels to the academy and the country.
This years’ International Animation Day Celebrations at Hyderabad had a star-studded invitee list comprising Suresh Eriyat-Founder of Studio Eeksaurus and the man behind the iconic Amaron Batteries Clay Animation Commercial, Peter Draper – Co-founder of Makuta, the studio behind the CGI-heavy blockbuster ‘Bahubali, and Rajat Ojha, Founder of Gamitronics. Rajiv Chilaka- CEO of Green Gold Animation couldn’t make it to the event but he greeted the students through a pre-recorded video and offered his best wishes to Creative Multimedia.
Animation maestro Suresh Eriyat delivers a spellbinding master session
Suresh Eriyat, Founder of Studio Eeksaurus and one of India’s most celebrated Animation professionals was the chief guest of the day. Reminiscing his childhood days and retracing his career path, he said that Animation was always his first love and that during the initial days of his professional career 20 years back when Animation was in a nascent stage in India, he was hard put to make Animation films despite his passion as there was little demand for the craft then. He screened an introduction montage of his best Animation works including commercials for B4U Movies, and Sulekha.com apart from the immensely popular Clay Animation commercials for Amaron Batteries and MTV to a reverberating applause.
Spelling out his work ethic and citing examples from his past projects, he inspired students to always give their best, saying: “I’m a story teller first and I’ve always strived to do the best with every task, no matter how small or big. As young Animators with a promising career ahead, all of you must explore all mediums, especially the manual versions including stop motion animation and clay animation. Familiarize yourself with these fundamental mediums before mastering the animation software so as to strengthen your skills and build a strong foundation. As future artists, you must build your potential and harness your passion to make films that become benchmarks for Animation, not just in India but globally.”
Suresh also screened two live action commercials that he created for popular chocolate brands Kit Kat and LuvIt. Post the screening, he recreated the entire post-production process of both films using the behind-the-scenes visuals to give students a glimpse into the process of drawings/sketches, shortlisting ideas, set construction, the lighting set-up, the wire work used to manipulate props and characters and the actual shoot.
His final presentation was a brilliant 12-minute Short Film created by his studio using the medium of Clay Animation. Revealing that the film has been in the making for 8 years now and explaining the extraordinary time and effort it takes to create just one second of high quality clay animation footage, he delved into the depths of the pre-production process with on-set, live-action coverage of the shoot and the behind-the-scenes visuals of the animatronics, the production design, prop design, the puppet mock-ups and their separate proportions for interior and exterior shots, references, miniature set design and the manual lighting and animation. It turned out to be an immersive master session for students who lapped up the presentation and joined their hands in a loud, rising chorus as a mark of honour for the master animator.
Encouraging students to raise questions, he initiated an interactive session towards the end of presentation and addressed a wide range of queries on the Animation process, his professional experience and career in the industry.
Rajat Ojha puts the spotlight on incredible career opportunities in the gaming space
Rajat Ojha, CEO of Gamitronics and a highly successful gaming industry veteran graced the event as a special guest. He interacted with students, shared valuable insights into the craft and offered powerful advice on pursuing, building and sustaining a career in the talent-hungry gaming industry.
He delivered a presentation titled ‘Animation in Games and Career Opportunities’. Commenting on the extraordinary potential that the Gaming industry offered for career aspirants he exclaimed: “The Gaming industry is by far the largest industry of all in the Digital Media and Entertainment space, offering 200+ unique career opportunities. The Indian Gaming industry comprising about 450+ Gaming studios is valued at INR 2000 crores, ranked 3rd globally in install rankings and is all set to add 62,000 jobs in India in the next 5 years with a projected growth rate of 16%. The fantastic growth potential of this virtually recession-free industry is enhanced by the vast demand-supply gap. All of you can expect a rewarding, high growth career ahead.”
Presenting the showreel of Gamitronics and showcasing a range of popular games including Uncharted4, God of War, HeavyRain and MSG4, Rajat took students on a steep learning curve, elucidating with illustrations, the behind-the-scenes of the design, the animation types and process levels, in-game cinematics and new-age tools such as Motion Capture and Euforia which are now being widely used in many games to build virtual skeleton and muscles for characters. Stating that body mechanics and timing are critical skills required to achieving good results, he also dwelt on the vital software skills including Wwise Unity, 3D Studio Max, ZBrush and Photoshop.
Discussing career opportunities in the gaming industry, he advised students to follow a multi-pronged approach including registering at leading gaming events, regularly browsing online gaming job portals, joining industry groups and participating in various industry forums apart from other conventional methods. The presentation made for a great learning opportunity with invaluable career tips for students aspiring for a career in the rewarding, roller-coaster world of Gaming.
VFX virtuoso Pete Draper counsels VFX students
Pete Draper, the CGI veteran with several VFX-related books/tutorials to his credit and the co-founder of Makuta, the studio behind the CG of the hugely popular film Bahubali graced the event as a special guest. His presence at the event ensured that VFX students of Creative Multimedia got an opportunity to interact with a highly respected, experienced and knowledgeable veteran of the VFX industry.
Pete allowed students a sneak peek into his best CG projects through a crisp showreel and held forth on a range of project-critical tools/effects including mapping filters, lighting, explosions, shading, GI walkthroughs and real time systems. Drawing from his vast experience spanning 25 years, he had several words of wisdoms for VFX students. Stressing on the importance of constantly evaluating oneself to improve skills, he offered: “your ability to create is inversely proportional to your ability to assess.”
In his brief yet informative presentation, Pete thoughtfully included a section on how to prep for a career in VFX. He addressed a range of FAQs including: How to get into the industry?, How to stand out from the crowd?, What’s most important to build a career in VFX? and ‘How to succeed? Narrowing down to the key factor – the showreel, he belted out 7 powerful ideas on crafting the perfect showreel that can help one stand out and compete for the big job. Stating that it takes time to succeed, he gave students his formula for success: Practice> Experiment> Fail> Practice> Repeat.
Pete wrapped up his presentation by telling students: “Have fun! This is a creative field and a creative career.” And students did have loads of fun with Pete’s presentation, cheering animatedly as the VFX virtuoso left the stage.
The celebrations ended with the coveted Pixellence Awards for excellence in Digital Media Art presented to the winners by Chief Guest Suresh Eriyat, Special Guest Rajat Ojha and Creative Multimedia CEO Raja Sekhar. Earlier on, scores of students submitted entries in various categories of Animation, VFX, Web and Graphics and competed for the awards. The entries were judged on 4 parameters: Concept, Design, Output Quality and Presentation.
Raja Sekhar Buggaveeti congratulated the winners and thanked all the guests for attending the event to make it a memorable success. Speaking to the press, Rajasekhar Buggaveeti, CEO and MD of Creative Multimedia said that Animation as a career is fast gaining ground with conventional streams such as Engineering registering a 70 to 80% failure rate of fresh graduates. Students are looking out for other options and Animation provides a great opportunity given its growth potential and career prospects.